PROJECT WATCHES

In April 2024, I collaborated with Jag Nagra and Project Watches to create a social media campaign that showcased the artistry and story behind Jag's watch design. Tasked with engaging Project Watches’ audience of 131,000 followers, the campaign aimed to highlight the cultural inspiration behind the watch while promoting its sale. As the lead on content, I oversaw the concept development, photo and video production, and post-production editing. The result was a visually captivating campaign that celebrated Jag's Punjabi heritage, resonating with the brand’s audience and educating them about the watch’s meaningful design.