RAYBAN x A$AP ROCKY

Shot and directed an editorial-inspired product campaign for Ray-Ban’s collaboration with A$AP Rocky, a Grammy-nominated rapper, producer, and fashion icon whose influence spans music, art, and design. Conceptualized and executed the creative direction within 1.5 days, delivering final selects within the week. Drawing from Rocky’s lucid, motion-blurred visual world, the series blends surreal movement with product clarity.