SMILEY "I DID WHAT I DID"
Smiley is a Canadian rapper signed to hometown native Drake's OVO Sound record label, an imprint of Warner Records. We worked closely with Smiley and creative agency label HICU for his 2023 EP Project titled, I DID WHAT I DID. I was tasked to help ideate the concept of the album cover, as well as create video assets for social media platforms by myself and Adrian Colopisis (@nairduh).